CASAVERDE | HOMEMADE NATURAL PRODUCTS

Casaverde (Blessings of Nature) is a line of homemade natural products produced by Green Hand (www.greenhand.org.lb). The project was inspired by and thus initiated in order to support the unprivileged families. Their local products include but are not limited to: salts, jam, and soap.

casaverde label and logo 

casaverde salt tubes 1

casaverde salt tubes 2

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SHUZI | A SHOES AND BAGS SHOP

This is a logo I designed for Rabab and Eman, two sisters who decided to start their own business together even though they have no background in running one. Shuzi is a fashionable shoes and bags gallery / shop where a lady can find the style and color she is looking for in an affordable price. 

Baissour - Kabreshmoun Road, next to Gharzeddine Est., New Kafra Project

العنوان: طريق بيصور - قبرشمون، بالقرب من مؤسسة غرزالدين، مشروع نيو كفرا

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GARDENIA ريحتها مزينة البيت

designed by Zeina Shaaban and Alaa Kabalan
photography by Alaa Kabalan

This is for a competition we applied to for a local brand Gardenia Grain D'or. The task was to design a billboard that would advertise their products while respecting their brand identity.

The idea is simple, working on the pun between Gardenia the flower, Gardenia the product, and their common trait of having an appeasing smell. We ended up with this slogan "ريحتها مزينة البيت".

Unfortunately, none of the competitors managed to adhere to what the client was aspiring to, so the competition was suspended without declaring a winner.

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فرح عفره FARAH AFRA

This is a business card I have designed for my friend Farah Afra, English-Arabic translator and interpreter.

هذه بطاقة عمل صممتها لصديقتي فرح عفره، مترجمة ومترجمة فورية عربي-إنكليزي.

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HAPPY VALENTINE'S DAY

“It's a day to celebrate love

HAPPY VALENTINE'S DAY

but let's be in love everyday

and not put boundaries to it

Society, sect, religion, race, class

all are neither reasons to hate 

nor reasons to stop loving.” 

                                           i love you

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BOTTLE CONSUMPTION

This is an installation that dates back to our packaging class at AUB in spring 2008. I just came across its documentation today (you can check original post here).

This project serves as a commentary on our life enslavement to consumerism. We took more than 50 well known brands of bottles to the regular Lebanese house, categorized them according to where we use/find them, placed them on different shelves accordingly, redesigned their labels, and replaced their brand names with new words to subtly convey the message below:

“Dearest humans who are reading this message, we bottles laugh at you pathetic individuals who are so shallow and materialistic that you feel the need to use us all and stuff us in every corner of your house so that when you come to open us and consume us, you feel so very happy and satisfied and your little brains never realize how superficial you really are and that your happiness depends on silly things and that you are nothing but slaves to consumerism.”

designed by nour tabet, nour tohme and alaa kabalan

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MERRY CHRISTMAS AND HAPPY NEW YEAR [2012]

As time races this year closer to its finish line, I hope we're ready to take on the new year with renewed resolutions, fulfilled goals, and thought-out plans. I hope we defy time's speedometer even if for a few minutes and stop to appreciate all the blessings in our life, and take a second to realize the beauty of that. May we all find peace and tranquility within the chaos of this world, and may we do our best to make it a better place.

Merry Christmas and Happy New Year :-)

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